Black Friday & Cyber Monday in Malaysia

Black Friday & Cyber Monday in Malaysia

Every November, we all know what’s coming: sales, and we have three major November sales which are Singles’ Day, Black Friday and Cyber Monday. Like Halloween, these two days are here due to influences from American pop culture, and Singles’ Day as a shopping spree came into existence thanks to Jack Ma’s Alibaba. While it’s easy to see why 11 November is Singles’ Day as the date is a series of 1’s, the origins of Black Friday and Cyber Monday aren’t that obvious. Let’s take a look at what both these days are and how they came to be associated with crazy sales.

Black Friday

Black Friday

Black Friday is the biggest mall shopping event in America. It occurs the day after Thanksgiving, which is always celebrated on the fourth Thursday of November. While the day after Thanksgiving has always been regarded in the US as the beginning of Christmas shopping season since 1952, the term “Black Friday” wasn’t used to describe sales until very recently; it was originally used by police in Philadelphia in 1966 to describe the crowds and congestion that followed the start of the shopping season which resulted in shopping chaos. Its use only spread to the rest of America by the 1980s, which adopted it on the notion that black ink is used to indicate profits in accounting over red ink which is used to indicate losses, so it now marks the most profitable day for retailers.

Cyber Monday

Cyber Monday

Cyber Monday is the name given to the Monday immediately following after Thanksgiving. It first gained its name in 2005 thanks to Ellen Davis of the National Retail Federation. It reflects that particular Monday as one of the biggest online shopping days of the year based on 2004 research. With the rise of online shopping, it has surpassed Black Friday in recent years since 2017, with $6.59 billion and $7.9 billion in sales for 2017 and 2018 respectively, and it was a record-breaking $9.4 billion for last year’s Cyber Monday. This is thanks in part to various factors such as higher accessibility and having no need for physical attendance.

Black Friday & Cyber Monday in Malaysia

Black Friday in Malaysia

As both Black Friday and Cyber Monday have spread out to become worldwide phenomena, companies in Malaysia such as Harvey Norman, Senheng and MPHOnline have also started following suit.

According to a survey by Picodi, Black Friday is also one of the most popular shopping seasons in Malaysia, especially when Malaysian men spend an average of RM616 during Black Friday sales while Malaysian women spend an average of RM433 during the same period. This is due in large part to the fact that electronics is one of the top categories of purchases by men.

This year, despite the global pandemic, several local retailers are showing that they will still be holding Black Friday and Cyber Monday sales:

Zalora
Zalora Black Friday sale

As one of the most popular e-retailers in Malaysia, Zalora is no stranger to Malaysians when it comes to online shopping. Zalora has announced a special 24-hour members-only online sale.

Lenovo

Lenovo Black Friday sale

Popular multinational technology company Lenovo has simultaneously announced their Black Friday 2020 and Cyber Monday 2020 events, complete with a countdown to their respective days. They tease discounts for tablets, laptops and PCs as well as computer accessories such as mice and keyboards.

And that was the history of Black Friday and Cyber Monday, and how they’re influencing our retail experience in Malaysia. Which shopping event do you look forward to the most? What are you planning on buying during these two days? Let us know in the comments below!

Your Gateways to Getaways,
FlyKLIA

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Written by FlyKLIA

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