Travelling the world and getting paid to write about what an amazing time you’re having is a great way to earn a living. Whilst it’s a way of life that few people can imagine, it’s one that you can make come true for you if you work hard enough at it.
To give yourself plenty of ideas of how you can take things forward, we’ve put together a list of the key things you need to do to start monetising your travel blog. It might sound daunting, but once you make a start, you’ll be amazed at the new ideas you come up with.
Add Sponsored Links from Brands That are Relevant to the Article
Sponsored links are a great way to earn money because all you’re really doing is clicking a button. Try to integrate them naturally into your text, and only partner with brands and businesses that are relevant to the blog you’re building.
Keeping it relevant is the key thing to remember here folks. If you want to be able to earn some serious money from your monetisation efforts, you need to keep your readers happy. If you don’t, then you’ll soon see your earning power tail off just as fast as your readership. Be authentic and genuine, and always ask yourself whether you’d want to spend five minutes of your own time reading your latest post. If you don’t think you would, then you probably need to redress the balance of your sponsored links.
Team Up with a Reputable Affiliate Program
Working with an affiliate is a great way to boost your income, but you need to go about it the right way. Being upfront with your readers is the best way to be as it will make it clear to them that you’re earning money from your new endeavour. No one will really mind, but they will lose trust in you if they feel like you’ve been sneaky with it.
Honesty is always the best policy, and relevance is a close second. Make sure what you’re linking them to ties in with travel: hotels, taxis, luggage, that kind of thing. At least then when they know they’re seeing ads, your readers will at least get some benefit out of them. It’ll also ensure your click-through rate is nice and healthy so that you get some just rewards for your effort.
Place Ads in Your Pictures, But Don’t Overdo it
Picture-based ads of you holding a product in a glamorous location are a great way to monetise your travel blog, so you might want to think about using them. Find a great filter to match the location, but don’t use something so drastic that it obscures the product. All that will do is take the shine off things from your sponsor’s point of view.
A pithy hashtag is also a great way of showing you have a personal connection with the brand. Drop it in to emphasize it, and don’t be afraid of letting your personality come through. Businesses aren’t so much looking for you to name drop their products and list their features, more just to show that you liked using them. Be genuine and authentic, and you’ll be surprised at how far you can take it.
Name Drop Your Hotels and Airlines
Hotels and airlines are such a great thing to promote on your blog because they’re just about as relevant as you can get. Give a few behind the scenes details of how you got on, and it will tell your readers far more than they would learn from a standard TV ad. It’s these little touches that can make all the difference when you want to be able to give your readership value with every post.
You could even re-promote later in the year to double your chances of making money. Articles that list the best hotels you’ve stayed in are always really readable. A nice swift listicle format with plenty of pictures is what you should be aiming for.
Offer Your Posts as Features Via an RSS Feed
Featuring your posts on other feeds is always a great way to take your blog to the next level. Word of warning however: some sites will expect you to do this free. There’s an easy way to make money doing it – only work with platforms that are willing to pay you. That way you can take your content to a whole new audience, and get paid to do it. Just the kind of joined-up thinking you’re going to need if you want to earn as much money as possible from your blog.
Always Prioritise the Quality of Your Content
Content is king when it comes to a blog, so don’t fall into the trap of thinking that it’s primarily an ad-based business. What you’re really aiming to do is create a constant stream of readable content that people actually care about. Once you do that, then you can start thinking about ways to monetise it.
Take your time with every single post, and concentrate on quality rather than quality. If people feel like all you’re doing is advertising to them, they’ll very quickly switch off. That’s just what you don’t want to happen when you have your heart set on being paid to travel the world doing what you love.
Monetising your blog is an endeavour that will take time, and there won’t be an instant fix way to make it happen. If you focus on the content first, and have monetisation in the back of your mind, you’ll naturally find ways to do it. You can also reach out to an SEO agency that can help you tweak the things that might not have occurred to you, but that will definitely help you reach a wider audience.
But if you do it the other way around, you may as well just get a job as a copywriter and start writing sales copy! Be genuine with everything you write, and you’ll find that your readers love you for it. Just what you need when you want to make money from a loyal readership.
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